John Lewis & Partners were an early adopter of HireCast. The success of early HireCast Interactive Recruitment Videos resulted in a further nine HireCasts commissioned to help promote their employer brand, attract candidates to specific locations and enhance their overall recruitment campaign.
HireCast is a centrepiece of their digital attraction and has won JLP several awards.
BT used HireCast to promote their employer brand. Using a first-person perspective, BT’s HireCast makes full use of interactive elements and allows candidates to select the information they are most interested in – all within the video.
Using interactive video helped BT show that talk of innovation is accurate - from the very start of their talent attraction.
Global engineer Mott MacDonald needed a way to attract graduates and apprentices in a competitive market.
Using HireCast’s branching technology, we delivered two unique experiences - one tailored to students and another catering to parents and teachers.
The global company behind PokerStars and BetStars used HireCast both to address a specific location and to attract women in technology.
To do this, they interactively demonstrated their wonderful location in central Sofia, the great working environment and the training on offer to employees. They also added interactive technology specifically to provide information for women in technology and attract them to roles in The Stars Group.
Waitrose & Partners used HireCast to promote their employer brand and attract candidates to specific hard-to-fill roles.
HireCast promoted their great brand history, superb benefits package and great training – all using the bespoke interactive elements to bring the story to life.
To date, Waitrose HireCast videos have been interacted with over 10,000 times.
How does an 80,000 strong global energy business attract potential candidates?
ENI used HireCast in their recruitment campaign to showcase their world-class engineering facility in Basingstoke. They gave candidates a real feel of the cutting-edge working environment, as well as detailed examples of employee career paths. This was all achieved interactively, allowing candidates to choose their own ENI experience.